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Decades of Experience Solving Operational and Marketing Challenges

Ken is an entrepreneur, intrapreneur and strategic analyst with more than 20 years experience in Sales, Marketing and Operations. He earned a BS in Psychology from the University of Pittsburgh and holds a MBA with a concentration in Electronic Business Strategies from Johns Hopkins University Carey Business School.

He has a strong track record of helping organizations design and implement innovative operational strategies that accelerate growth at scale. He has particular expertise with Marketing Operations and Business Intelligence in the Healthcare, Finance, and Retail sectors.

Over the course of his career, Ken has led global teams of data scientists, data engineers, and business analysts focused on optimization through better decision-making that is built on a culture biased towards using data as well as instinct to drive decisions. He is a firm believer in the power of harvesting and curating data as a foundation for business process optimization and data-driven decision science.

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Ken Eshenbaugh

Principal Consultant

Ken Eshenbaugh Background

Business Strategy Expertise

  • business planning
  • change leadership
  • decision support science
  • market landscape analysis
  • SWOT analysis
  • scenario analysis
  • product and portfolio analysis
  • product lifecycle mapping

AI and Analytics Skills

  • financial & marketing analytics
  • descriptive, predictive, prescriptive analytics
  • machine learning
  • predictive modeling & forecasting
  • GenAI, LLM, RAG, MLOps
  • deterministic AI
  • stochastic AI

Performance Analysis and Optimization

  • data visualization
  • dashboarding
  • scorecarding
  • next best action decision science